Red hot designer Zac Posen will soon be seen on a computer screen near you — and that’s how he prefers things these days.
Posen is the focus of the documentary “House of Z,” which will screen on Vogue.com on Sept. 6. And he tells us that at this point in time — even with Fashion Week starting the day after his documentary airs — he prefers hocking his wears on the Web to rolling his line out on a runway.
“When I started, the digital and online component of fashion wasn’t at play,” the 36-year-old SoHo native told us. He formed his own line in 2001. “When I’m doing my collection it’s a digital experience — there’s no runway. The appointments with the key reviewers and editors are one on one.”
Posen thinks being able to create online fashion shows gives him more choices.
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“In terms of how I present the clothing, I can control and evoke a different kind of emotion through video and evocative imagery.”
Posen still loves sitting front row. But he’s learned over the years to trust his instincts when it comes to his own line, which overcame serious financial challenges in 2008 when the economy collapsed.
“I love a great runway show so I never say never, but at the moment right now, this is what feels right,” he said. “It’s a changing moment in history. Why not take this opportunity to find new ways of communicating?”
Posen, who has spent six years as a judge on Lifetime’s “Project Runway,” said he’s also learned to trust other people over time.
“As one grows their company and brand you have to learn to be a leader and there’s no formula,” he confessed. “When I was younger I needed to be controlling of every little aspect. You still have to be aware, but I’ve learned to become more trusting.”
Among the people he learned to trust were the “House of Z” filmmakers.
“Sharing one’s professional story, good and bad, you have to come to a generosity of spirit to do that,” he said.
With Brian Niemietz