Prince performs during the Billboard Music Awards at the MGM Grand Garden Arena in Las Vegas in 2013. His long-awaited new album “HITNRUN” will be released Sept. 7 on Tidal.
“Prince has always been a visionary, a free-thinker,” rap mogul Jay Z said.
Prince has found a new musical home at Tidal.
The icon will debut his long-awaited new album “HITNRUN” on Jay Z’s music streaming service on Sept. 7 after finalizing a partnership that’s been in the works for months when their relationship first began in May with Tidal live-streaming the first hour of Prince’s RALLY 4 PEACE concert in Baltimore.
“After one meeting, it was obvious that Jay Z and the team he has assembled at TIDAL recognize and applaud the effort that real musicians put into their craft to achieve the very best they can at this pivotal time in the music industry,” Prince said in a statement provided to the Daily News.
“Secondly, TIDAL have honored us with a non-restrictive arrangement that once again allows us to continue making art in the fashion we’ve grown accustomed to and we’re extremely grateful for their generous support,” he continued.
Prince’s band 3RDEYEGIRL first announced the release of the new album on BBC radio late last month following the July 1 debut of his latest single “HARDROCKLOVER.”
“Super hardcore Prince fans that know every song he’s ever recorded — we refer to them as ‘The Purple Collective’ or ‘The Purple Army’ — this album is absolutely for them, because it’s super funky,” the band said. “There are a lot of experimental sounds. It’s just hit after hit and definitely caters to those fans who just love to hear what Prince has to say, rather than wanting to always hear that classic Purple Rain Prince sound.”
He says he took his new sound to Tidal, not only due to the streaming service’s respect for artistry and the musician’s behind it, but also because it falls in line with today’s fast-moving world.
“In the tech-savvy, real-time world we all live in today, everything is faster,” he said in the statement. “From its conception and that one and only meeting, HITNRUN took about 90 days to prepare its release. If that’s what freedom feels like, HITNRUN is what it sounds like.”
Jay Z echoed Prince’s enthusiasm about their partnership, saying, “Prince has always been a visionary, a free-thinker. We’re honored to offer his breadth of work, ‘1999,’ ‘Purple Rain,’ etc., music that has inspired so many, on TIDAL. We’re also excited to be the home for his new upcoming album, HITNRUN. Both Prince and TIDAL share the belief that all creatives should have the opportunity to speak directly to those that love and support them. This partnership with Prince represents TIDAL’s philosophy in its truest form, a 1 to 1 connection and direct delivery of artistry to the world.”
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