Ivanka Trump is moving into Trump Tower — or, at least, her brand is.
The first daughter will open a brick-and-mortar store in the Manhattan building this fall, according to CNN.
A sign for the store inside Trump Tower designated a fall opening.
The 35-year-old businesswoman’s company has faced a storm of scrutiny since her father’s election last year.
In February, Nordstrom dropped her brand “based on performance.”
In October, Shannon Coulter launched the hashtag “Grab Your Wallet,” urging retailers including Amazon, Nordstrom, Bloomingdales, Macy’s, Neiman Marcus and T.J. Maxx to drop Trump’s line.
Neiman Marcus similarly dropped her fine jewelry line, and Burlington and Belk no longer carry her products online.
While Trump officially took a leave of absence after her father’s inauguration in January, the brand still bears her name.
In 2007, she opened a fine jewelry boutique on the Upper East Side in 2007 that later moved to SoHo in 2011 before shutting down four years later.
A luxury store in a high-end mall in Beijing opened in 2013, but also closed.
A rep for Trump did not immediately return a request for comment.
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