Fans of The Boss looking to catch his upcoming Broadway gig are going to have to shell out some serious cash.
Tickets for “Springsteen on Broadway” went on sale Wednesday morning, but within minutes, the coveted seats were all snapped up, and being resold on Stubhub at exorbitant prices. Select tickets were on sale for up to $ 9,800, while many hovered around the $ 1,000-$ 6,000 mark — significantly higher than the original sale price of $ 75-850.
Ticketmaster had previously implemented a new system called the Verified Fan program designed to help circumvent bots, scalpers and resellers scooping up tickets immediately, and level the playing field for dedicated fans.
The program — which is also used by artists like Ed Sheeran and Taylor Swift — requires potential concert-goers to register ahead of time for shows they’d like to attend.
Random groups of fans who are approved by the Verified Fan algorithm (meaning, they are confirmed to be real people and not robots) are then given a special code via text message that allows them to purchase tickets before the official sale time.
Not all fans who register are guaranteed a code, and not all who receive a code are guaranteed tickets — it works on a first come, first serve basis.
Fans of the “Glory Days” signer were none too pleased by the prospect of being unable to snag a ticket to a performance at the Walter Kerr Theatre, which will kick off an eight-week run Oct. 12 after a week of previews.
“But wait @Ticketmaster thought the #SpringsteenBroadway #VerifiedFan tickets were supposed to go to real fans…” one Twitter user wrote.
Bruce Springsteen to make Broadway debut in October
Added another, “#SpringsteenBroadway has extended and here I am still in the #VerifiedFan standy line. Meanwhile, tickets are $ 6000+ on Stubhub. Unreal.”
“(We) care deeply about the fans and due to the intimate venue setting, there may simply be more fans who want to see ‘Springsteen on Broadway’ than there will be available tickets,” Ticketmaster said in a statement.
The theater has a capacity of just 960, and Springsteen will be playing five shows a week.
“I wanted to do some shows that were as personal and as intimate as possible. I chose Broadway for this project because it has the beautiful old theaters which seemed like the right setting for what I have in mind,” the 67-year-old rocker said in a statement.
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